INSIGHTS

Insights

Looking Past the Cryptocurrency Bubble: Why Blockchains Are More Important than Bitcoins

By Mathieu Lanssens | 19 April 2018

Near the conclusion of 2017, something remarkable happened: Bitcoin, the cryptocurrency based on a technology first described in 2009, exploded in value. In a few short weeks, its value in US dollars broke five figures and kept climbing. Cryptocurrencies were nothing new, but this sudden massive spike in worth brought a new wave of attention not only to Bitcoin but to the blockchain, the system that underpins all cryptocurrencies.

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9 Steps Towards Placing Your Product On New York City’s Store Shelves

By Mathieu Lanssens | 5 April 2018

So, you want to take a big bite out of the Big Apple’s massive market space… now what? Targeting a transition to an overseas market such as New York City is a lofty and ambitious goal, but one that can pay big dividends if you find success. Stagnation is the enemy of progress, after all. Once you’ve established your product’s success in your home market, why wouldn’t you look for ways to grow its success?

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Why New York City Is a Great Place to Be an Entrepreneur

By Mathieu Lanssens | 5 December 2017
New York City

“If I can make it there, I’ll make it anywhere.” So sang Frank Sinatra in his iconic song “New York, New York.” It’s a line that has repeatedly been quoted, by everyone from young professionals to aspiring entertainers. For New Yorkers, the meaning is universal, capturing both the intense competition and limitless opportunity to be found in America’s most prominent metropolis.

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Food trends in the USA: hold the sugar, keep the additives, and no chemicals!

By Florence Brusselmans | 29 November 2017
usa food trends 2018

Food trends have evolved rapidly over the past decade in the USA. The biggest movement to talk about today is the push for healthy options. Fatty, salty, and sugary foods have been a source of huge profit for decades, but the tables are turning and those businesses will likely be left in the dust very soon.

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