PROGRAM             SPEAKERS             PRICE

New York City

04 - 10 February 2018

Only 10 seats available
Register now

Participate in our 6-day seminar on doing business in the USA

Participate in a 6-day seminar in New York City in February 2018 with engaging speakers, workshops, company visits and networking. Learn how to get yourself and your business ready for the USA.

Why? Learn. Understand. Be Inspired.

Our Bootcamp will arm you with the best advice and ideas to conquer the USA. Learn about how to talk to and approach the US consumer, and how to pitch and convince them your product is the answer they've been looking for. Understand the opportunities and challenges local entrepreneurs face every day and draw inspiration from their personal stories on failure and success in the USA.

Who should attend this bootcamp?

Founders, entrepreneurs, business leaders and professionals seeking to learn more about doing business in the USA.

Experienced speakers

Receive valuable insight into the most important aspects of marketing, branding, logistics, local legislation, work visas, tax and accountancy form local experts.

Meet our speakers

Inspiring program

The Fifteen24 team will bring you an exciting and educational week in The City That Never Sleeps coupled with interactive workshops and networking opportunities.

Check out the full program
Screen Shot 2017-12-06 at 11.55.44 AM

Exciting company visits

Be inspired by succesful European entrepreneurs and their American business story and go behind the scenes at fascinating companies like Kickstarter and Farm.One.

From Sunday to Friday, the Fifteen24 team will bring you an exciting and educational week in The City That Never Sleeps. As soon as you arrive in New York you will be welcomed with a drink and an introductory meeting with your fellow participants. During morning sessions from Monday to Thursday you will receive essential theory, while afternoons will see you put it all into practice in our interactive workshops, company visits and networking. On Friday, you’ll enjoy a hard-earned day off! All learning sessions and workshops will be given in English. Our program will be finalized in the coming days and weeks.


Arrival in New York City



5:00 pm
Welcome & Introduction
by Mathieu Lanssens & Florence Brusselmans


8:30 am
Kick-off Breakfast & Orientation
by Florence Brusselmans

9:00 am
België vs. USA: An introduction to doing business in the US
Speaker: Benoit Reinards

10:45 am
How to pitch like an American!
Speaker: soon to be confirmed

12:15 pm

01:30 pm
Workshop: Pitch like an American, now it's your turn!
Speaker: soon to be confirmed

04:00 pm
Company visit: Kickstarter HQ

07:30 pm
Team Dinner


9:00 am
Marketing & Communication

Mathieu Lanssens

10:45 am
Branding & Packaging

Theo Mahy

12:15 pm

01:30 pm
Workshop Growth Hacking

Yannick Khayati

07:00 pm

08:30 pm
Team Dinner


9:00 am
Tax & Accountancy 

Laurence Carels

10:45 am
US immigration: Visas for Entrepreneurs and Executives

Lisa Eisenberg

12:15 pm

01:30 pm
Organized Tour in New York City

07:00 pm
Team Dinner
Dinner with the entire group at a secret location!


9:00 am
Logistics & Supply Chain Management
Dries Pinoy

10:45 am
Customs, International Trade, Import/Export

Paul Anderson

12:15 pm

01:30 pm
Inspired By Entrepreneurs
European Entrepreneurs share their American (business) story

4:00 pm
Company visit
Farm One: a unique indoor farm in Manhattan

07:30 pm
Team Dinner


Day off 

TGIF. After a busy week, it’s time for some relaxation. Be a tourist for a day, take a lot of photos, do some shopping and quickly get your hands on some souvenirs. Or if you prefer to do get some work done or organize a few meetings? Sure. It’s your day off. 😉

No time to play the tourist? You'd rather have a couple of meetings set up with potential clients, partners, suppliers...? We can help you with that.


Return flight 

CEO at Fifteen24

Mathieu Lanssens

I’m a Marketing and E-commerce expert with 13+ years experience. I started my career at Avis Rent A Car in Brussels, followed by two years at the head office in London. I then moved back to Belgium to work for Thomas Cook and SNCB as E-Marketing manager. In 2012 – after 7 years in the private sector – I co-founded Invisible Puppy, a new digital marketing agency. As Managing Partner and Senior Strategist I lead the daily operations and developed marketing solutions for startups, SME’s and large corporations in the retail, telecom, finance, travel, automotive and transportation industries.

After 5 exciting years at Invisible Puppy helping companies get the best out of their marketing efforts, I started a new chapter in the United States. Today I head up Fifteen24 Inc in New York City and help companies and entrepreneurs explore and develop their business potential in the United States by using smart and innovative marketing techniques.

During our workshop I will talk about marketing and e-commerce in the USA and how you reach and convert American consumers.

Wil talk and teach you about:Marketing

Operations Manager at Mainfreight USA

Dries Pinoy

I started my career with Mainfreight immediately after graduating as master in management, a financial degree that complements with my analytical and practical background as an engineer. By joining the management traineeship at the global supply chain provider Mainfreight (former Wim Bosman), I was able to work on several assignments in business units in Belgium, the Netherlands and Romania.

To support the growth of Mainfreight in the US, I moved overseas early 2016 where I now lead the warehouse operations and new customer implementations. In the last 18 months, the branch has grown from 5 to 20 team members and the sales pipeline predicts the growth will continue at a similar pace.

Will talk and teach you about:Logistics & Supply Chain Management

Immigration lawyer at Eisenberg Law Firm

Lisa Eisenberg

I am the founder and principal of Eisenberg Law Firm, PLLC, the New York-based firm focused on immigration/visa services for startups and tech companies. My areas of expertise include various work visas and permanent residence options for entrepreneurs and employees of startups and companies entering the U.S. market, “extraordinary ability” immigration, labor certification/PERM, investment immigration, intracompany transfers and immigration compliance, as well as visas for artists and family-based immigration matters.

I am also an Assistant Adjunct Professor at the City University of New York, where I’ve taught a course on Business Immigration as part of the Immigration Law Certificate program. I have presented Continuing Legal Education courses for other attorneys on immigration-related topics. I am a member of the American Immigration Lawyers Association (AILA) and previously served as a Co-Chair of the New Members Division Committee of AILA’s New York Chapter.

My workshop will be focused on immigration options for foreign entrepreneurs and executives of foreign companies who are seeking to penetrate the U.S. markets. We will start our workshop with the discussion of permissible uses of Visa Waiver Program (a.k.a. ESTA) and the B-1 Visitor for Business visa when launching a business in the United States, and then move on to the discussion of various types of work visas: E-1 (Treaty Trader), E-2 (Treaty Investor), L-1 (Intracompany Transferee), O-1 (Individual with Extraordinary Ability).

You’ll leave the seminar with good understanding of when, if ever, you need to apply for a work visa, and what the requirements are for each type of visa. We will focus on real-life practical concerns encountered by foreign entrepreneurs in their visa journeys, the factors you need to consider in devising your visa strategy, the advantages and pitfalls of each visa type, and the relevant recent developments in the U.S. immigration rules and practices.

Will talk and teach you about: Immigration & Visas for entrepreneurs

Director Trade at Flanders Investment & Trade

Benoit Reinards

I started my career at Deutsche Bank in Brussels where I was the liaison between the Mutual Fund managers and several financial partners such as Morgan Stanley, JP Morgan, Legg Mason, Oppenheim, Credit Agricole, BNP Paribas Fortis…

In my career at Flanders Investment and Trade in NYC, I’ve been a project manager for a large number of FDI projects. I convinced companies to locate in Belgium (Flanders) and assisted them in many ways during and after the decision-making process.

Will talk and teach you about:Cultural differences in business

Founder & CEO at BeesHustle

Theo Mahy

Theo Mahy is the Founder and CEO at La Ruche, a Branding Agency based in New York city who helps and supports companies, artists, startup from around the world to create, plan and manage their branding strategy and communication.

Will talk and teach you about:Branding & Packaging

Accountant & Client Manager at IMS

Laurence Carels

Laurence is Client Manager at International Management Solutions Inc., an accounting, tax and consulting firm dedicated to assisting European Companies setting up in the USA. Laurence brings over 9 years of experience both in Europe and in the US working with international companies.

During her workshop she will be talking about accounting, tax, benefits, and payroll matters as companies set-up their US subsidiary or as they develop their company in the USA.

Will talk and teach you about :Tax & Accountancy in the USA

Head of Growth at The Growth Revolution

Yannick Khayati

Yannick Khayati is a Growth Expert and Founder at the Growth Revolution.

Will talk and teach you about:Growth Hacking

Attorney at The Anderson Law Firm

Paul S. Anderson

Paul S. Anderson has over 35 years experience in dealing with Customs and international trade issues. He is admitted to the Bar in Illinois, the U.S. Court of International Trade, the U.S. Court of Appeals for the Federal Circuit, the U.S. District Court for the Northern District of Illinois, and the U.S. Court of Appeals for the Seventh Circuit.

His practice has focused exclusively in the areas of Customs and international trade matters, representing importers and exporters before such bodies as U.S. Customs and Border Protection, the U.S. Department of Commerce, the U.S. International Trade Commission, and the U.S. Court of International Trade.

Will talk and teach you about :Customs, International Trade Law, Import/Export

WIN a FREE TICKET to our American Business Bootcamp

Are you a founder, entrepreneur or business leader? We're giving away a free ticket to our American Business Bootcamp in February 2018.
Join the campaign, share with your network and win!




This campaign runs until January 5th 2018. You must be 21 or older to enter. No students.

The fee to participate to the American Business Bootcamp is € 5.500 excluding VAT.

This fee includes all learning sessions and workshops, kick-off breakfast on Monday, company visits, the organized tour, the networking event, a New York MetroCard for 7 days, airport transportation, lunches, dinners and hotel accommodation.

The fee does not include flights to New York.

Register before December 11th 2017 and get 10% discount on the participation fee.

The American Business Bootcamp will take place
once a minimum of 5 participants officially registered. 


The Fifteen24 team is proud to organize the American Business Bootcamp. Florence and Mathieu live and work in New York City and will be your hostess and host during the seminar.

Florence Brusselmans

Project Manager at

Mathieu Lanssens

CEO at

Reserve your seat for the American Business Bootcamp in February 2018

(*) mandatory